Oh, and who says creative people can't be more than just creative in the creative department of a creative agency working on a creative brief for a client who really likes really creative creative? Jason Pickar, that's who. Pickar, otherwise known as the Brand Rapper, is a former Deutsch LA copywriter who is among four finalists shooting for the top slot in LA radio station Power 106 FM's Who's Next competition. So come on, Madison Avenue! Let's stand by our man! Head over to the Who's Next site and cast your vote for Chozinn. Wait, who? Oh yeah, that's Pickar's stage name.
Speaking of creative people being creative when they're not working on creative for their clients who love really creative creative, Riney creatives EJ Slody and Alex Palomo are messing with drone technology to spread the good cheer of St. Patrick's Day. The pair have crafted a drone that carries a bag of four leaf clovers that they will drop wherever people want good luck. Those interested in garnering a bit of good luck can simply head over to the Drone's Instagram page and comment on one of the images where they'd like the drone to fly. Now back to the business of creative...they should have sold this idea to a client.
Well, here's some good news for FCB's LA office. On the heels of dumping Draft from their name and a Levi's win, FCB has won the Dockers business -- and that account will be handled out of the agency's LA office with help from the San Francisco office. FCB San Francisco has handled project work for the brand for several years. The moves follows -- surprise, surprise -- the entrance of a new chief marketing officer, Adrienne Lofton Shaw, who joined Dockers from Under Armour.
So every agency is running out and grabbing themselves a CMO. They're also snagging a CRO. Not a crow -- a chief revenue officer. You know -- positions that have been around forever with fancy new titles. So why not another? Okay, so this -- chief information officer -- isn't a new ti, but it is new to agencies. And you know what? It actually makes sense. With agencies taking the deep dive into Big Data, focusing more on customer acquisition through technology-fueled inbound marketing practices and launching programmatic trading desks, effective advertising takes a whole lot more than a Mad Men-style boozy three-martini lunch or an 18-hole walk on a golf course. Agencies need a geek around to make sure all those intertubes are working properly. So good for you, Zeta Interactive. The agency just hired Dr. Jeffry Nimeroff as CIO.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.