Oh, and who says creative people can't be more than just creative in the creative department of a creative agency working on a creative brief for a client who really likes really creative creative? Jason Pickar, that's who. Pickar, otherwise known as the Brand Rapper, is a former Deutsch LA copywriter who is among four finalists shooting for the top slot in LA radio station Power 106 FM's Who's Next competition. So come on, Madison Avenue! Let's stand by our man! Head over to the Who's Next site and cast your vote for Chozinn. Wait, who? Oh yeah, that's Pickar's stage name.
Speaking of creative people being creative when they're not working on creative for their clients who love really creative creative, Riney creatives EJ Slody and Alex Palomo are messing with drone technology to spread the good cheer of St. Patrick's Day. The pair have crafted a drone that carries a bag of four leaf clovers that they will drop wherever people want good luck. Those interested in garnering a bit of good luck can simply head over to the Drone's Instagram page and comment on one of the images where they'd like the drone to fly. Now back to the business of creative...they should have sold this idea to a client.
Well, here's some good news for FCB's LA office. On the heels of dumping Draft from their name and a Levi's win, FCB has won the Dockers business -- and that account will be handled out of the agency's LA office with help from the San Francisco office. FCB San Francisco has handled project work for the brand for several years. The moves follows -- surprise, surprise -- the entrance of a new chief marketing officer, Adrienne Lofton Shaw, who joined Dockers from Under Armour.
So every agency is running out and grabbing themselves a CMO. They're also snagging a CRO. Not a crow -- a chief revenue officer. You know -- positions that have been around forever with fancy new titles. So why not another? Okay, so this -- chief information officer -- isn't a new ti, but it is new to agencies. And you know what? It actually makes sense. With agencies taking the deep dive into Big Data, focusing more on customer acquisition through technology-fueled inbound marketing practices and launching programmatic trading desks, effective advertising takes a whole lot more than a Mad Men-style boozy three-martini lunch or an 18-hole walk on a golf course. Agencies need a geek around to make sure all those intertubes are working properly. So good for you, Zeta Interactive. The agency just hired Dr. Jeffry Nimeroff as CIO.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.