• Advertising Age, Monday, March 17, 2014 4:56 PM

Advertising Age has posted an article written by Nancy Hill, president and CEO of the 4A’s, challenging advertising automation to “bring it on.”

She writes that advertisers should embrace automation because it will help with talent acquisition and retention and agency margins, among other things.

“Agencies have gotten especially squeezed on profits over the past five years. The largest expense an agency has is human capital, which is a good thing. Automation in media helps you do more with less, thus improving agency operating margins,” the post reads.

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