Mobile ad platform TapSense on Tuesday announced it has added the ability for mobile publishers to use “native” advertising.
The company has added three new features to do this, including an ad server that allows publishers to run direct campaigns. The company has also added a hub for publishers to manage demand from multiple places, including ad networks and demand-side platforms (DSPs).
Additionally, the company has created a “native ads marketplace” where publishers can make their inventory available for real-time bidding (RTB). The platform supports video and mobile display ads.