Arena Communications, a division of MPG, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the account from its Mexico City headquarters. Arena will be
responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The agency bested Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare, for the
win. Billings were not disclosed.
