Did Ohio St. Football Secure Obama's Reelection?

Did the last presidential election hinge on Ohio St. football? Consider the facts, as presented by Kenneth Goldstein, Professor of Political Science at the University of San Francisco. Critically, Mitt Romney's campaign failed to connect with young Midwestern males in 2012, Goldstein reminded attendees of MediaPost's Marketing Politics conference on Tuesday. Those guys love their college football, and especially in the key swing state of Ohio. Yet, by Goldstein's estimate, President Obama's reelection campaign thoroughly outspent Romney's people during Ohio St. football games in the three weeks leading up to the election.

Tags: politics
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.