• Marketing Week, Wednesday, March 19, 2014 12:13 PM

The cheeky Irish betting brand is known for its controversial and comical bets. However, taking bets on whether Paralympian Oscar Pistorius is found guilty or not and then advertising an offer to refund losing bets if he "walks" was considered to have brought the advertising industry into "disrepute."

The ASA has banned the advert and revealed that with more than 5,500 complaints, it is the most complained about advert to date. The watchdog took the unusual step of rebuking the bookmarker for going beyond "poor taste".

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