• by Tyler Loechner  @mp_tyler, March 19, 2014

Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced it has raised $1.8 million in a Series Seed round of funding. Great Oaks Venture Capital led the round.

In addition, the company has launched a real-time bidding (RTB) platform. It is geared for digital marketers and taps into all major exchanges, including FBX, OpenX, Rubicon, Right Media, AppNexus and others.

Andrew Fischer, the company’s co-founder and CEO, asserted that Choozle simplifies the programmatic space for marketers. He said the company has combined three major steps of buying programmatically -- a data management platform (DMP), media planning, and a demand-side platform (DSP) -- into one platform.

“The difference between our offering and others is that these tools all run from one platform,” he said. It’s a self-serve platform, and one meant to be used by buyers of any size. Fischer noted there are no minimum spend requirements.

Perhaps that’s because Fischer has a soft spot for small companies. Choozle has a team of just 11 -- something he’s proud of.

Booyah Advertising, a Colorado-based agency, is using the new platform. Other beta clients include Britannica and Merriam-Webster, and Boulder Brands’ EVOL Foods, per the release.