• by Amy Corr  @MediaPostOTL, March 19, 2014

Black Infusions, makers of Black Fig Vodka, an artisanal spirit founded in Boston, tapped Allen & Gerritsen to develop and execute a marketing campaign describing the unique story of the vodka. The vodka will be available in upscale metro markets across the United States. First work will launched this month in Boston before a national roll-out later this year. Each bottle of Black Fig Vodka is infused with more than one pound of figs from California. "Black Fig is a story of unlikely combinations... California figs infused into premium vodka distilled from grain to produce an elegant rich, brown offering that is unlike anything else on the market," said Randy Nason, who co-created Black Fig Vodka with his partner, restaurateur Mitchell Maxwell. "We're thrilled to partner with a&g to bring this experience to consumers around the country, beginning with our home turf in Boston."