• by Tyler Loechner  @mp_tyler, March 20, 2014

Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research.

Sims will oversee Viamedia’s research departments. He will also be responsible for qualifying new data sources for placemedia, the company’s programmatic TV buying platform.

Sims will report to Becky Jones, the company’s recently appointed SVP of marketing and research.