Lenovo Partners With Unified For Social Advertising

Lenovo this week tapped Unified as its social marketing platform of choice for programmatic buying. The two companies have worked together in the past, including for a laptop PC campaign that ran on Facebook during this year's Super Bowl.

Lenovo will use Unified’s Social Operating Platform for its social-media ad buys. Gary Milner, director of global digital marketing at Lenovo, stated that the use of a cloud-based service will allow Lenovo to keep all of its paid social-media data on one platform “regardless of geography.”

The news comes nearly fourth months after Lenovo partnered with TubeMogul for programmatic video advertising.

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