Commentary
The 'Internet of Things' Will Reshape Advertising Agencies
- by Justin Smith , March 24, 2014
The Beginning of Things
There are two important drivers of the next evolution of the Internet, known as the Internet of Things. First, changes in consumer behavior and the broad adoption of mobile devices are dramatically changing how (and how much) people consume and create Internet content. Second is a …
There are two important drivers of the next evolution of the Internet, known as the Internet of Things. First, changes in consumer behavior and the broad adoption of mobile devices are dramatically changing how (and how much) people consume and create Internet content. Second is a …
4 comments about "The 'Internet of Things' Will Reshape Advertising Agencies".
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This information is spot-on and I think any agency professional who's been paying attention knows it to be true. What's ironic is that many ad agencies, experts in the art and science of communications, are having a hell of a time getting their clients to understand it.
Thank you for the great article. I could not agree more. One of the biggest problems in our fast pacing technology driven world is that many brands and advertisers are still stuck in their advertising driven value proposition. The world has changed and with so many devices and platforms brands need to start offering a clear value proposition to their customers. The future of "advertising" will be defined by brand experiences that resonate with consumers. Brand preferences and loyalty will be determined by how brands understand to use technology and platforms to reach out to their customers.
Thank you for the great comments.
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