Around the Net
The Food-Group Pyramid For Social Media Marketing
- Social Media Today, Monday, March 24, 2014 8 AM
Don't forget your email marketing! That's at the top of the Internet marketing pyramid. Marketer Brian Hughes gives his analysis of what marketers need to include in their mix to have healthy digital muscles: branding at the base, then SEO and SEM, content marketing, social media and email as the capstone. You have to build a solid, cross-platform strategy delivering a brand-centered message, he says.
