European Ad Platform YD Names Triscari New CEO

European-based ad tech startup YD on Monday announced the appointment of Thomas Triscari as CEO. He has recently worked at Yahoo and Criteo.

The company’s previous CEO was co-founder Mendel Senf, who will now serve as chief revenue officer.

YD has a programmatic ad platform for display and plans to expand into the U.S., something that has been on their radar for at least half a year. It also has plans to expand into new European markets under its new leadership, according to Senf.

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