• by Amy Corr  @MediaPostOTL, March 24, 2014

Dr Pepper TEN brought back its popular "Mountain Man" character in its latest ad, "Bold Country." Like its predecessor, "Bold Country" pays homage to beer commercials from the 1970s that featured man becoming one with nature and having a bear as his sidekick. The ad follows the beloved mountain man as he listens to trees by placing his ear to the trunks, frolicking once again with a black bear and speaking the language of a hawk. Mountain man pauses to take in the idyllic scenery and drink a Dr Pepper TEN. "Taste the Bold Country," closes the ad, created by Deutsch LA.