If you're an agency pitching an account and you're not the incumbent, you might want to check out "4 Signs
the Brief is Made for the Incumbent Agency." Sadly, many reviews are conducted with the brand having no intention of changing agencies. Sometimes it's required by law. Other times, it's just part of
the brand mode of operation. So check out these four signs. In a nutshell, if the brief is too brief and doesn't contain detailed information, then only the incumbent has the knowledge. If it appears
there isn't much investment in the review process, it's quite likely the brand is just going through the motions. If the brief lauds the incumbent agency's work, that's a sign the brand isn't going to
be very open to change. And if the brief sounds like it's describing the incumbent, it just shows that the brand already has what it wants in an agency and isn't likely to change.
So the Art Directors Club Fesitival of Art + Craft will be hitting Miami Beach again this year from April 7-9. At the event Former VCU Brandcenter Director Rick Boyko will premiere a new documentary film series entitled InspirADCion. The first installment releases April 8 and will feature TBWA/Chiat/Day legend Lee Clow, who shares his deep insight into the world of advertising along with a few good old war stories.
"I'm pissed. We're out there trying to do it the right way and by comparison we're facing a prisoner's dilemma against competitors who show great results from fraudulent traffic. Anyone along the chain who is playing it straight gets screwed." Those words come from the mouth of Tom Phillips, CEO of programmatic ad-buying technology company Dstillery. Sadly, he's but one voice in an industry that is happy to look the other way when it comes to online fraud. But many do look the other way because the effort required to truly stamp out digital ad fraud is daunting and expensive. It's just far easier to go along to get along. Here's hoping more people like Phillips step up.
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. In this new position, Geiger will report to D&G Chairman David Angelo and will be responsible for developing
“world-class digital strategy, creative, integration and content production.”
The hire is designed to help further bolster the agency's executive leadership team following a string of recent promotions, including Colin Jeffery as chief creative officer, Brian Dunbar as president and Seema Miller as chief strategy officer.
Of the hire, Angelo said: "Over the past year, we have been assembling nothing short of an all-star leadership team. We are ecstatic to have Mike join our team as he brings a wealth of top notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths."
And of joining D&G, Geiger said: "I'm really excited to return to an independent creative agency like D&G where I can be closer to the people and the work. At the end of the day, my passion is finding and cultivating great talent, building teams and creating breakthrough work. When I first met with David and the rest of the team, we just clicked -- we had the same values and vision for how to run a business. I can't wait to get started."
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.