If you're an agency pitching an account and you're not the incumbent, you might want to check out "4 Signs
the Brief is Made for the Incumbent Agency." Sadly, many reviews are conducted with the brand having no intention of changing agencies. Sometimes it's required by law. Other times, it's just part of
the brand mode of operation. So check out these four signs. In a nutshell, if the brief is too brief and doesn't contain detailed information, then only the incumbent has the knowledge. If it appears
there isn't much investment in the review process, it's quite likely the brand is just going through the motions. If the brief lauds the incumbent agency's work, that's a sign the brand isn't going to
be very open to change. And if the brief sounds like it's describing the incumbent, it just shows that the brand already has what it wants in an agency and isn't likely to change.
So the Art Directors Club Fesitival of Art + Craft will be hitting Miami Beach again this year from April 7-9. At the event Former VCU Brandcenter Director Rick Boyko will premiere a new documentary film series entitled InspirADCion. The first installment releases April 8 and will feature TBWA/Chiat/Day legend Lee Clow, who shares his deep insight into the world of advertising along with a few good old war stories.
"I'm pissed. We're out there trying to do it the right way and by comparison we're facing a prisoner's dilemma against competitors who show great results from fraudulent traffic. Anyone along the chain who is playing it straight gets screwed." Those words come from the mouth of Tom Phillips, CEO of programmatic ad-buying technology company Dstillery. Sadly, he's but one voice in an industry that is happy to look the other way when it comes to online fraud. But many do look the other way because the effort required to truly stamp out digital ad fraud is daunting and expensive. It's just far easier to go along to get along. Here's hoping more people like Phillips step up.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.