Around the Net
Kobe Bryant Making Post-NBA Executive Decisions
- NYSportsJournalism.com, Tuesday, March 25, 2014 8 AM
Kobe Bryant is forming his own company, Kobe Inc., and making what was called a 'significant investment' into premium sports drink company BodyArmor. He will be involved in all facets of the business, including product development, innovation, marketing and growth strategies. The brand seeks inroads against Gatorade, PowerAde and other players in the category.
