After embracing a “clickier” content strategy, TheWrap.com is now beating out key competitions like Deadline Hollywood and Variety. “Talk about going from fizzle to sizzle,”
The New York Times reports. “For the months of December through February … TheWrap attracted an average of 2.8 million unique visitors from United States desktop computers,” NYT
writes, citing comScore data. “In the period a year earlier, TheWrap had an average of 755,000 unique visitors.”
Read the whole story at The New York Times »
