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Aug 9, 2004, 12:00 AM
Callaway has assigned all media planning and buying for its various brands (Callaway, Top Flite, Ben Hogan and Odyssey brands) to KSL Media. Billings: $35 million. Previous Callaway agency was Dailey & Associates; KSL had handled Top Flite and Ben Hogan brands.
Recent Accounts on the Move Articles
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Empower MediaMarketing; The Gorilla Glue Company May 20, 3:35 p.m.
Empower MediaMarketing was named media agency of record for The Gorilla Glue Company. -
American Frozen Food Institute; McCann Erickson, GolinHarris and Casanova Pendrill May 20, 3:35 p.m.
The American Frozen Food Institute selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a ... -
Late July Organic Snacks; Haberman May 20, 3:35 p.m.
Late July Organic Snacks tapped Haberman to handle its social marketing and 2013 campaign chores. -
Sunrise MarketPlace; Emcee Design May 20, 3:35 p.m.
Sunrise MarketPlace has chosen Emcee Design as its design agency of record. -
Evok Advertising and Design; Ocala/Marion County Visitors and Convention Bureau May 20, 3:35 p.m.
Evok Advertising and Design was named agency of record for the Ocala/Marion County Visitors and Convention ... -
Struck; Lennar Corporation May 13, 2:50 p.m.
Struck was named digital creative agency for homebuilders, Lennar Corporation. The agency will be responsible for ... -
Interbike International Bicycle Expo; TDA_Boulder May 13, 2:50 p.m.
Without a review, Interbike International Bicycle Expo selected TDA_Boulder as its first-ever agency of record. An ... -
Huge; Tempur-Pedic May 13, 2:50 p.m.
Huge is working with Tempur-Pedic on digital marketing initiatives, including creative design and strategy, to help ... -
Dinan Engineering; Kahn Media May 13, 2:50 p.m.
Dinan Engineering has named Kahn Media as its agency of record. -
Sopexa USA; BNIC May 13, 2:50 p.m.
Sopexa USA renewed a three-year contract with BNIC, the Cognac National Board, and added public relations ...
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