Around the Net
Study Finds 8 Of 10 Recall Seeing Promoted Tweets
- Red Rocket Media, Tuesday, March 25, 2014 1:30 PM
Advertising on Twitter really does work, as more than 80 per cent of users remember seeing promoted tweets on their timelines, a new study reveals. According to research from Deutsche Bank, Twitter's advertising platforms and organic content seem to blend together for the majority of users, as 60 per cent recall seeing specific adverts on the site. Moreover, many users believe such adverts are regular content.
