The
Sun newspaper is to print daily hashtags for major stories in a bid to improve its social media presence and extend the reach of its content following the introduction of a
paywall in August 2013. The newspaper says the move is a "simple mechanic to connect offline and online conversations amongst
Sun print readers, digital subscribers and social media
followers".
David Dinsmore, editor of
The Sun, said: "
The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are
making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover
Sun content and our
unique brand of journalism."
Read the whole story at Media Week »