• by Amy Corr  @MediaPostOTL, March 26, 2014

During March Madness, Audi launched "Dues," a 60-second spot promoting its 2015 Audi A3 sedan. The ad stars comedian Ricky Gervais, celebrity chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, Olympic gold-medal-winning boxer Claressa Shields, street artists Cyrcle, and inner-city church choir Voices of Destiny. In the spot, each person recites a line from Queen's "We Are the Champions," serving as a rallying cry for those who never settle. When the song is about to hit the crescendo, Gervais appears -- and rather than start belting out, "We are the champions," he rather calmly states: "You know how it goes." Watch it here, created by Venables Bell & Partners.