- Campaign, Thursday, March 27, 2014 10:07 AM
The shortlist for who will compete against incumbents WCRS and Dare for BMW's UK advertising account has been drawn up. SapientNitro, Inferno and a team from BMB and direct marketers Soul will pitch
for the business in May in a review handled by AAR and overseen by Uwe Dreher, BMW's new marketing director.
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