WPP media shop MEC has appointed Josh Berman head of digital product development. He will work with MEC’s global and local digital leadership to develop MEC’s digital offering across its units, including social, search, mobile, performance marketing and digital content.
Berman reports to Carl Fremont, Global Chief Digital Officer at MEC. “Josh’s appointment represents an important step toward driving on our global digital mission and sharpening our focus on a strong and consistent digital offer, so that we deliver on our ambition to be our clients’ most valued business partner," said Fremont.
Berman is not a stranger to the agency. He participated in the WPP MBA Fellowship program from 2009-2012. During this time, he worked with both GroupM and MEC on the group’s trading and investment initiatives, as well as with Millward Brown on the commercial development and marketing of its digital media solutions.
Most recently, Berman served as director, brand strategy development for content marketing platform Kontera and was responsible for the go-to-market strategy for the company’s content discovery product.