World's Most-Hated Airline Seeks Ad Agency

Well -- this one is certainly going to be a creative challenge. How would you like to work on a brand that is the most hated airline in the world? Yes, Ryanair is seeking marketing partners to help the brand develop creative, digital, media and CRM programs. Of the search, Ryanair CMO Kenny Jacobs said: “It’s great that we haven’t had to advertise until now, it is great that we’re coming to it late, as you can do it in the right way and on your terms and not be like a lot of businesses that are stuck in advertising and afraid to drop their spend but they know they need to do digital at the same time.” What did he just say? No matter -- he's confident agencies will line up for the account adding, complete with on-brand pompous attitude, “Everyone is going to be interested. It is going to be one of the best transformations in the next few years and we’re really exciting clients to partner with, so I’m expecting all of the agencies in the UK and beyond are going to want to work with us.”

Martin Sorrell, in his quest to unseat Publicis Omnicom as the world's largest holding company, continues his buying spree with no end in sight. His latest acquisition comes through the holding company's JWT group, which just acquired a majority stake in S0cial Wavelength, a social media agency in India. India accounts for $500 million of WPP revenue and the agency employs 13,000 in the country. Social Wavelength is WPP's fifth acquisition in India in the last four years.

As if agencies didn't already have enough competition with technology companies and content startups nipping at their ankles, now they have to contend with IBM, which has just announced it will invest $100 million in a newly launched division called IBM Interactive Experience. The entity combines IBM's digital marketing agency with its other marketing-related groups such as data analytics and design. The goal is to offer these as powerhouse services to brands. The Interactive Experience group will hire 1,000 people to fuel the entity. So...if you're looking to bail on your agency gig, IBM might have a spot for you. Of the launch, IBM Interactive Experience Global Leader Paul Papas said the group will “challenge the existing digital agency model, and target the CMO.” Watch out, agencies. The tides are shifting.

Really? Who would work with an agency that put out a press release which read, "Hype Media Marketing is on the scene, and their team of passionate and creative marketing consultants is ready to help businesses everywhere develop and promote their brand by improving their marketing strategies. The Los Angeles-based advertising firm is taking a new approach to marketing and advertising services by offering business owners everywhere the chance to team up with a one-stop shop invested in the growth of each business they serve. They’re not interested in making a quick buck, and Hype Media Marketing plans to stick with each client for the long run. They are able to offer better prices than the competition without sacrificing for quality. Hype Media Marketing is invested in increasing client's revenues and helping them develop a sustainable competitive edge. With many years of experience, they know that businesses must make money in order for their own worth to grow." Really. Who?

Recommend (1) Print RSS
  • McKinney CCO Oversimplifies, Publicis CEO Over-Complicates And Saatchi & Saatchi China Thinks Its Employees Are Wasteful

    Hmm. McKinney Chief Creative Officer Jonathon Cude said: "Only two things matter: The work and the people who do it. It's that simple and it's that hard." But Publicis Worldwide CEO Arthur Sadoun says: “The only thing that really matters today for us is to understand how technology is impacting the business ...
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
  • GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela

    Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish telenovela. Yeah, that makes a lot of sense, right? But, hey, GSD&M is an ad agency and ad agencies just ...
  • Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns

    Well, of course they are! After all, who'd want to intern at an agency in freezing cold Minnesota when they could work in the warm confines of Manhattan? Oh, wait. Anyway, Fallon Minneapolis has launched an intern program called Wintern. In order to lure interns into the program, the agency ...
  • Leo Burnett Tops List of Adoption-Friendly Workplaces

    Well, there's a list for everything, right? Why not one for the best workplaces with adoption-friendly policies? Yeah, why not? Well the Dave Thomas Foundation for Adoption has awarded Leo Burnett the top spot on its 2014 list of the top adoption-friendly workplaces in advertising, marketing and public relations followed ...
>> MAD Archives