Well -- this one is certainly going to be a creative challenge. How would you like to work on a brand that is the most hated airline in the world? Yes, Ryanair is seeking marketing partners
to help the brand develop creative, digital, media and CRM programs. Of the search, Ryanair CMO Kenny Jacobs said: “It’s great that we haven’t had to
advertise until now, it is great that we’re coming to it late, as you can do it in the right way and on your terms and not be like a lot of businesses that are stuck in advertising and afraid to
drop their spend but they know they need to do digital at the same time.” What did he just say? No matter -- he's confident agencies will line up for the account adding, complete with on-brand
pompous attitude, “Everyone is going to be interested. It is going to be one of the best transformations in the next few years and we’re really exciting clients to partner with, so
I’m expecting all of the agencies in the UK and beyond are going to want to work with us.”
Martin Sorrell, in his quest to unseat Publicis Omnicom as the world's largest holding company, continues his buying spree with no end in sight. His latest acquisition comes through the holding company's JWT group, which just acquired a majority stake in S0cial Wavelength, a social media agency in India. India accounts for $500 million of WPP revenue and the agency employs 13,000 in the country. Social Wavelength is WPP's fifth acquisition in India in the last four years.
As if agencies didn't already have enough competition with technology companies and content startups nipping at their ankles, now they have to contend with IBM, which has just announced it will invest $100 million in a newly launched division called IBM Interactive Experience. The entity combines IBM's digital marketing agency with its other marketing-related groups such as data analytics and design. The goal is to offer these as powerhouse services to brands. The Interactive Experience group will hire 1,000 people to fuel the entity. So...if you're looking to bail on your agency gig, IBM might have a spot for you. Of the launch, IBM Interactive Experience Global Leader Paul Papas said the group will “challenge the existing digital agency model, and target the CMO.” Watch out, agencies. The tides are shifting.
Really? Who would work with an agency that put out a press release which read, "Hype Media Marketing is on the scene, and their team of passionate and creative marketing consultants is ready to help businesses everywhere develop and promote their brand by improving their marketing strategies. The Los Angeles-based advertising firm is taking a new approach to marketing and advertising services by offering business owners everywhere the chance to team up with a one-stop shop invested in the growth of each business they serve. They’re not interested in making a quick buck, and Hype Media Marketing plans to stick with each client for the long run. They are able to offer better prices than the competition without sacrificing for quality. Hype Media Marketing is invested in increasing client's revenues and helping them develop a sustainable competitive edge. With many years of experience, they know that businesses must make money in order for their own worth to grow." Really. Who?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.