Storied New York ad shop Korey Kay & Partners is closing, according to sources. The agency was founded more than 30 years ago by Lois Korey and Allen Kay, after both tired of toiling at
big ad shops like McCann Erickson and Needham Harper & Steers. Over the years the company had clients including Honda, Wynn Resorts and the Metropolitan Transit Authority, among many others. The
agency was known for its iconic catch phrase “If You See Something, Say Something,” which it created after 9-11 for the MTA, a 22-year client, which left earlier this year. Famous alumni
include both Jon Bond and Richard Kirshenbaum, who went on to form Kirshenbaum Bond + Partners. Korey, who began her career in TV writing for stars like Ernie Kovacs and George Gobel, died in
1990. Kay could not be reached for comment on the closing.
Peter Sherman has joined Omnicom as executive vice president. In his new role, Sherman will report directly to John Wren on a series of initiatives that include driving innovation and collaboration across the holding company's client portfolio. Sherman is joining Omnicom from JWT, where he served as CEO, North America. In that role he was responsible for driving the overall strategic direction and creative reputation of the region, while managing client relationships. Sherman joined JWT in June 2013 as CEO of its New York office and was promoted to CEO, North America, in December 2013. During his time at JWT, the agency had several key client wins. Prior to joining JWT, Sherman was EVP, managing director of BBDO Europe, where he led 35 BBDO offices in 18 countries across the European region. While he was in Europe, those offices experienced consistent year-on-year growth, won multiple pan-European pitches, and BBDO was named the most creative network in Europe for the first time.
So Advertising Week Europe is happening this week. Two big topics emerging from the conclave of adverati are programmatic buying and branded content. While some believe each is on its own course, Advertising Week Europe Co-Producer Kathleen Saxton thinks differently. “Once the content has been crafted, you need to look at what all the different iterations will be, and how to get them to fit together across the different media. This is where real-time bidding will come in. We’re sort of in beta phase at the moment, but it’s something the industry will get better at over time," says Saxton. Programmatic content marketing? Now if only we can get computers to create content for us. Oh, wait.
Sadly, Arnold Worldwide has had to let go about 20 staffers across the agency's Boston and New York offices. Reasons given for the layoffs are at best nebulous, citing the need to re-engineer, adjust the talent mix and focus more on content creation. Okay -- that last part actually makes sense. But it's still troubling. Over the past couple of months, tips of layoffs have trickled in from various agencies. Just a blip or are we headed for another recession? Ad agencies are always a leading indicator of a recession.
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.
Barton F. Graf 9000 has brought in a new creative team, Michael Hagos and Sam Dolphin, who have joined the agency as art director and copywriter. Hagos and Dolphin will report directly to Executive
Creative Directors Scott Vitrone and Ian Reichenthal.
Hagos and Dolphin have been working together off and on since the pair were in graduate school at Virginia Commonwealth University and became a team while helping to launch the New York office of Goodby, Silverstein and Partners. Together, they have worked on Comcast, New York Post, Street Easy, and Rock the Vote.
Of the pair, Barton F. Graff 9000 Founder and Chief Creative Officer Gerry Graf said: “I love the different ways they find creative solutions. When I look at work, and I can’t figure out how the team came up with the idea, those are the people I really like. Michael and Sam are campaign thinkers who fundamentally understand that breakthrough ideas also need to sell stuff. Not to mention, they’re pretty nice guys to have around the office.”
Before his time at Goodby, Hagos worked as a freelancer for a variety of agencies including Red Antler and Venables Bell and Partners. Prior to that, he spent time some time at Mother NY and Sid Lee, producing creative work for companies such as Target, Virgin Mobile, Stella Artois, Proust eMusic, and JCPenney. Before becoming partners, Dolphin worked as a copywriter at Wieden+Kennedy, Portland, where he created work for Dodge, P&G, Coca-Cola, Facebook, Nike, American Express, Sony, Special Olympics, and Herbal Essences, among others.