by Oct 11, 2004, 12:00 AM
Global Advertising Strategies, a multicultural agency, has been selected by mortgage bank Allied Financial to create and manage multiple advertising campaigns in the tri-state area (New York, New Jersey, and Connecticut). The multicultural campaign will target ethnic communities, with a focus on Central and Eastern European-Americans and Hispanic Americans. The campaign will consist of print and online ads in major consumer outlets and ethnic publications, as well as TV and radio. Spending was not disclosed.