BIZ DEV: SS+K Awarded E*TRADE's Online Work

SS+K was tapped to handle E*TRADE's online strategies, ideas and tactics in an effort to reach more consumers online. "As consumers continue to shift their relationships with brands into ever-more diverse channels, including social and mobile, we need innovative strategies to reach and engage them," said Rich Muhlstock, E*TRADE's Senior Vice President, Branding and Acquisition. "SS+K brings a unique brand of creativity and seasoned perspective that's deeply rooted in consumer behavior and culture." SS+K is part of an agency team that includes Ogilvy New York, the financial services company's agency of record. New work will launch in May. E*TRADE spent $39.1 million in measured media online in 2013, down from $107 million spent online in 2012, according to Kantar Media.

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