WCVB-TV Channel 5 has won the National Association of Broadcasters Education Foundation's "Service to the Community" award for its efforts in assisting the Boston community in the wake of last
year's horrific Boston Marathon bombings.
The award is given for exemplary service by a broadcaster to the community. WCVB was given the award for not only its breaking news coverage but
also its efforts to support individuals and local businesses impacted by the tragedy.
"In the immediate moments following the attack, people locally and across the nation turned
to WCVB-TV for news and information. In the aftermath, WCVB-TV provided information on how to help the victims and their families and also played a significant role in rehabilitating the city," said
the NABEF, in a statement.
"Through close involvement with the ongoing public awareness campaign 'Boston Strong,' WCVB-TV encouraged local residents to support Boylston Street businesses
that had been closed during the police investigation, aired a four-hour, commercial-free Boston Strong concert, partnered with the American Red Cross on a blood drive and, six months after the attack,
co-hosted a one-hour production of 'Boston Strong: Reunited.' By providing a constant resource for safety and recovery, WCVB-TV has exemplified the 'Boston Strong' attitude in community service," the
NABEF added.
This is the second time in recent weeks that WCVB has been honored by the broadcast community for its Boston Marathon coverage. In February, the station won a Gracie Award for
its special "Boston Strong: Reunited."