On April Fools’ Day, as is always the case, there were a few interesting items sent to us from agencies. One such joke came to us from Crispin Porter + Bogusky on behalf of Fruit of
the Loom. The agency created the "Undie Iron," a tiny iron designed to be worn on one finger while, yes, ironing your undies. It's USB powered and we are told it will go on sale in 2022. Check it out
here. It's yet another innovation from the brand which has given us the reinvented boxer brief for men and the ladies’ cotton panty.
Another great April Fools’ Day gag came to us from RPA which created the Honda Fit Kit for those "tinkerers" who like to build everything themselves. After using the “build and price” feature to configure their Fit online, customers are offered the choice of building it themselves or taking delivery of a "Honda-assembled vehicle" at a Honda dealership. With the build-at-home option, now...ahem... in beta, customers will receive a detailed instruction manual and DVD along with a complete set of parts to assemble a 2015 Fit. With over 200,000 parts, we're guessing the assembly process will be a bit more involved than the IKEA furniture assembly process.
Oy Vey. Sadly, this is not an April Fool's joke. A&E will air an eight-episode unscripted docu-series entitled The Herbert Brothers, which will center on the lives of five siblings who start their own ad agency together. The Herbert Brothers follows five brothers in Batesville, Ind., who won a contest to create a Doritos commercial to air during the Super Bowl, and use their $1 million prize to start their own ad agency in their home town. As if The Pitch weren't bad enough, now we have to listen to a bunch of brothers and a sister bitch at each other on a weekly basis.
Change is the
new normal over at FCB. Global CEO Carter Murray is in the process of completely revamping the agency with a name change, a rebrand and several key hires. His latest hire is Bryan Crawford, who
will become vice chairman of the network. Crawford has been chairman and group CEO of FCB Australia and New Zealand (formerly Draftfcb) for the past eight years, an agency group that has received
global recognition for its award-winning creative campaigns. Crawford joins the global management team and reports to Murray. He will retain his current role as chairman and group CEO of FCB Australia
and New Zealand.
In other agency shufflings, Gustavo Martinez, global president of JWT Worldwide, announced the appointment of Lynn Power as a managing director of JWT New York. Power will partner with Claire Capeci, who was named managing director in December 2013 to lead the agency's flagship New York office. Power was most recently with Arnold New York, where she served as president and managing partner. Both Power and Capeci will report directly to Martinez.
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin
during SXSW for new hires.
The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas.
And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.