• by Amy Corr  @MediaPostOTL, April 3, 2014

FCB West, formerly Draftfcb, was named agency of record for Ghiradelli chocolates, following a review that began with 12 agencies. FCB West, a combination of FCB's San Francisco and Los Angeles offices, bested three agencies in the final round. A new campaign will launch in 2015. Lowe Campbell Ewald had handled the account since 2006. "It was time to think differently about our positioning and we were interested in working with a Bay Area shop," said Vicki Isip, vice president of marketing for Ghiradelli. Lowe Campbell Ewald is based in Los Angeles. In addition to Ghiradelli, FCB West recently added Trulia and Levi Strauss & Co. to its client roster. Ghiradelli spent $27 million on measured media in 2013, up from $21.6 million spent in 2012, according to Kantar Media.