Apparently, New York-based Joystick Interactive hasn't heard Bitcoin is imploding. The agency, which works with Google
and Disney, has announced they will now accept Bitcoin as a payment for their work. To celebrate what they call "embracing the future of money," Joystick is offering all clients paying with Bitcoin a
20% discount. Of accepting Bitcoin, Joystick CEO Chris Wilson said: "As an agency with global clients and a focus on creative innovation, we recognize the need for innovation and growth in digital
currency, just as there is in digital advertising." Good luck with that, Chris.
Matthew Charlton, CEO of independent agency Brothers and Sisters, makes a clear and concise argument as to why he chose to head up an independent agency rather than work for large, global holding company. Chief among his reasoning is the fact that all the decision makers are under one roof making for quicker decisions that are closer to home and unencumbered by layers of external management and, as well -- for the most part -- a focus on what's right for the client versus what's right for the agency. He explains, writing: "I remember very clearly a conversation with Nigel Bogle when I was running Johnnie Walker about some inter-office politics in the micro network and Nigel was very clear: 'Do what is right for the brand, everything else including money is secondary.' In that one sentence the difference between being private and a PLC (holding company) was loud and very clear."
That Barbarian Group Superdesk? We just saw it in person this week at a party the agency hosted. It's as awesome as everyone has said it is. And while the desk is most certainly awesome, its designer created a similar desk for Mother London in 2004. Architect Clive Wilkinson shares the story saying: "We were working with an advertising agency in London called Mother, which had started with six people around a kitchen table. When we began with them, they had a 75-person table and they wanted a 200-person table. We based it on a racetrack the Fiat company had on their Turin factory rooftop, a big oval. It was 14 feet wide and cast in concrete, which was suitably ridiculous for an advertising company. They're all about ephemera, and three-inch-thick concrete with rebar is as permanent as you can get.” But who really cares? That desk is in London, this desk is in New York. And it is awesome!
Like an oxymoron trying desperately to convince us it possesses a shred of logic in its schizophrenic brain (well, you know, if oxymorons actually had brains), New York-based Rosetta is professing "growth and evolution" as reasons for its latest round of layoffs. The Publicis Groupe customer engagement agency, which just brought in Lars Bastholm as chief creative officer in November and said goodbye to ECD Dave McClain, appears to be grasping for straws when it comes to placing a bow on its apparent downfall. They agency has reduced its North American staff by 5%.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.