Apparently, New York-based Joystick Interactive hasn't heard Bitcoin is imploding. The agency, which works with Google
and Disney, has announced they will now accept Bitcoin as a payment for their work. To celebrate what they call "embracing the future of money," Joystick is offering all clients paying with Bitcoin a
20% discount. Of accepting Bitcoin, Joystick CEO Chris Wilson said: "As an agency with global clients and a focus on creative innovation, we recognize the need for innovation and growth in digital
currency, just as there is in digital advertising." Good luck with that, Chris.
Matthew Charlton, CEO of independent agency Brothers and Sisters, makes a clear and concise argument as to why he chose to head up an independent agency rather than work for large, global holding company. Chief among his reasoning is the fact that all the decision makers are under one roof making for quicker decisions that are closer to home and unencumbered by layers of external management and, as well -- for the most part -- a focus on what's right for the client versus what's right for the agency. He explains, writing: "I remember very clearly a conversation with Nigel Bogle when I was running Johnnie Walker about some inter-office politics in the micro network and Nigel was very clear: 'Do what is right for the brand, everything else including money is secondary.' In that one sentence the difference between being private and a PLC (holding company) was loud and very clear."
That Barbarian Group Superdesk? We just saw it in person this week at a party the agency hosted. It's as awesome as everyone has said it is. And while the desk is most certainly awesome, its designer created a similar desk for Mother London in 2004. Architect Clive Wilkinson shares the story saying: "We were working with an advertising agency in London called Mother, which had started with six people around a kitchen table. When we began with them, they had a 75-person table and they wanted a 200-person table. We based it on a racetrack the Fiat company had on their Turin factory rooftop, a big oval. It was 14 feet wide and cast in concrete, which was suitably ridiculous for an advertising company. They're all about ephemera, and three-inch-thick concrete with rebar is as permanent as you can get.” But who really cares? That desk is in London, this desk is in New York. And it is awesome!
Like an oxymoron trying desperately to convince us it possesses a shred of logic in its schizophrenic brain (well, you know, if oxymorons actually had brains), New York-based Rosetta is professing "growth and evolution" as reasons for its latest round of layoffs. The Publicis Groupe customer engagement agency, which just brought in Lars Bastholm as chief creative officer in November and said goodbye to ECD Dave McClain, appears to be grasping for straws when it comes to placing a bow on its apparent downfall. They agency has reduced its North American staff by 5%.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.