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Beckham Signs With Diageo To Promote House Of Haig Whisky
- Marketing Magazine, Tuesday, April 8, 2014 10:01 AM
Diageo has signed up veteran England football star David Beckham, it says, to play a fundamental role in developing the Haig Club -- which will promote The House of Haig whisky brand as an
authentic
homegrown label. As part of the marketing tie-in, Beckham will lead a promotion for responsible drinking.
