by Nov 1, 2004, 12:00 AM
The Nautilus Group, a marketer and manufacturer of fitness equipment, has appointed a number of Interpublic Group companies, led by Foote Cone & Belding (FCB), to manage a consolidated worldwide advertising and marketing program beginning the fourth quarter of 2004. The assignment will be led by the Seattle office of FCB, which will be in charge of strategic planning and creative direction and ID Media, Marketing Drive, The Hacker Group, Marketing Corporation of America, and other IPG companies, will also work on the account. The account is expected to exceed $95 million and includes Nautilus, Bowflex, Schwinn Fitness and Stairmaster brands. ID Media will handle all media (TV, print, and online) for the numerous brands, encompassing both branding and direct response assignments.