None
by
Nov 1, 2004, 12:00 AM
The Nautilus Group, a marketer and manufacturer of fitness equipment, has appointed a number of Interpublic Group companies, led by Foote Cone & Belding (FCB), to manage a consolidated worldwide advertising and marketing program beginning the fourth quarter of 2004. The assignment will be led by the Seattle office of FCB, which will be in charge of strategic planning and creative direction and ID Media, Marketing Drive, The Hacker Group, Marketing Corporation of America, and other IPG companies, will also work on the account. The account is expected to exceed $95 million and includes Nautilus, Bowflex, Schwinn Fitness and Stairmaster brands. ID Media will handle all media (TV, print, and online) for the numerous brands, encompassing both branding and direct response assignments.
Recent Accounts on the Move Articles
-
Empower MediaMarketing; The Gorilla Glue Company May 20, 3:35 p.m.
Empower MediaMarketing was named media agency of record for The Gorilla Glue Company. -
American Frozen Food Institute; McCann Erickson, GolinHarris and Casanova Pendrill May 20, 3:35 p.m.
The American Frozen Food Institute selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a ... -
Late July Organic Snacks; Haberman May 20, 3:35 p.m.
Late July Organic Snacks tapped Haberman to handle its social marketing and 2013 campaign chores. -
Sunrise MarketPlace; Emcee Design May 20, 3:35 p.m.
Sunrise MarketPlace has chosen Emcee Design as its design agency of record. -
Evok Advertising and Design; Ocala/Marion County Visitors and Convention Bureau May 20, 3:35 p.m.
Evok Advertising and Design was named agency of record for the Ocala/Marion County Visitors and Convention ... -
Struck; Lennar Corporation May 13, 2:50 p.m.
Struck was named digital creative agency for homebuilders, Lennar Corporation. The agency will be responsible for ... -
Interbike International Bicycle Expo; TDA_Boulder May 13, 2:50 p.m.
Without a review, Interbike International Bicycle Expo selected TDA_Boulder as its first-ever agency of record. An ... -
Huge; Tempur-Pedic May 13, 2:50 p.m.
Huge is working with Tempur-Pedic on digital marketing initiatives, including creative design and strategy, to help ... -
Dinan Engineering; Kahn Media May 13, 2:50 p.m.
Dinan Engineering has named Kahn Media as its agency of record. -
Sopexa USA; BNIC May 13, 2:50 p.m.
Sopexa USA renewed a three-year contract with BNIC, the Cognac National Board, and added public relations ...
Be the first to comment on "None"
Leave a Comment