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Nov 15, 2004, 12:00 AM
Mariloff, a diamond wholesaler, has hired TM Interactive as its interactive agency of record. TMi will handle creative, online, direct mail, media planning and buying, and point-of-purchase collateral. Previously, advertising and marketing duties had been handled by various sources, including Dallas-based Quicksilver. Billings are estimated at $3 to $5 million the first year. TMi's first assignment is to develop a holiday campaign consisting of targeted direct mail, e-mail, and creating a holiday catalog for distribution in its Atlanta and Dallas showrooms. The agency will also create an e-commerce site set to launch next year.
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