With a global
audience of at least 700 million in 2006, the FIFA World Cup is one of the world’s biggest sporting events. It's arguably its most intense when measured in terms of fan fervor. Now, U.S.
Hispanics -- whose passion for fútbol rivals any other group -- are getting a new app to follow all the events of this year’s World Cup in Rio de Janeiro, courtesy of Univision
The app, created in collaboration with NeuLion, offers fans access to live streaming coverage of all the World Cup games on PC, smartphones or tablets, along with in-match
video highlights, stats, updates, match schedules, club news, and team rosters.
Viewers can personalize the app with alerts and news feeds about their favorite teams and connect with other
fans via social networks, including Twitter, Facebook and Instagram.
The app is available on both iTunes and Android.
After the World Cup is over, the app will continue to engage
fans with additional Univision Deportes news and video, including live streaming of key international matches throughout the year.
Media companies have been rolling out a number of new
products targeting the U.S. Hispanic marketplace with sports content. In February, Hoy
, owned by the Los Angeles Times Media Group, announced the launch of a new weekly newspaper devoted to
sports, Hoy Deportes
, just in time to cover the lead-up to the World Cup.
Last June, Fox Deportes launched Fox Deportes Studios to produce content around big sporting events,
fan experiences at stadiums and arenas and the human interest stories embedded in spectator sports. And in September 2013, ESPN Deportes launched ESPN Sync, a Spanish-language Web app that complements
ESPN coverage of live sporting events with live streams providing analysis and coverage, real-time scores and stats, video, polling and trivia.