AOL’s Adap.tv on Friday announced a partnership with Integral Ad Science that will blend Integral’s tech into Adap.tv’s platform. The company announced the partnership through a blog post written by Sean Crawford, vice president, global head of inventory.
"Through this partnership, Adap.tv can utilize data to protect their clients by ensuring that all ads are served to humans and that the media placement is brand safe, appropriate and reflects favorably on the brand," claimed Avi Goldwerger, VP of marketing, Integral.
Crawford hinted in the post that Adap.tv is eyeing partnerships with additional brand safety companies.
The Integral partnership is part of a new initiative Adap.tv is undertaking called “Advertising Assurance.” The company say it will focus on issues such as fraud an viewability in tandem, “rather than piecemeal.”