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Election-Themed Ads Are Big

Last year, Australian ads played on Kevin Rudd versus Julia Gillard. In 2012, US brands "newsjacked" poll-themed marketing and campaigns as Obama fought Romney. In India, too, some brands have built an identity around social awareness campaigns. "Many forced connections to voting, and ended up as confused messages," says branding consultant Harish Bijoor. 

Read the whole story at Times of India »

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