Under new leadership, Yahoo is taking another crack at “quality” long-form content. “Good luck with that,” is more or less the response from seasoned network execs. “It
is the pure arrogance of the newly rich and the newly powerful to think content is easy,” John Landgraf, chief executive of FX Networks, tells David Carr. “Breaking through in a cluttered
marketplace requires expertise in all of the elements of storytelling. There are so many ways it can go wrong.”
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