Adaptive Media Revenue Surges In Second Half Of 2013

Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 and 2013 year-end financial results. Per a release, the company recorded $614,216 in revenue in Q4, a substantial increase of 64% compared to Q3 ($373,737).

The strong finish puts Adaptive’s second-half 2013 revenue at $987,953, which the company says is 23 times the amount it generated in the first half of the year. It also says it decreased its operating losses by nearly $2.3 million in the second half of the year compared to the first.

Adaptive says it has its eye on mobile and video in 2014, particularly on how a data-driven approach to TV buying could impact the way digital video is traded.

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