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How Food Labels Can Change What The Food Does

  • NPR, Tuesday, April 15, 2014 8 AM

"Labels are not just labels; they evoke a set of beliefs," says Alia Crum, a clinical psychologist who does research at the Columbia Business School in New York. She did an experiment to see if information conveyed by a nutritional label could have a placebo effect: physically changing what happens to you. Apparently, they can. 

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