NEW! Honda Uses Emoticons To Encourage Millennials Not To Text And Drive

hondaHonda launched an online video and social media campaign during April, which is Distracted Driving Awareness Month. The "Thumbs Up" campaign targets millennials who text and drive. Sadly, this epidemic isn't just an issue with young adults. The 60-second video is a series of text messages between a young couple. One is celebrating a birthday and ribbing her significant other about her present: a silver bracelet. The pair exchanges lovey-dovey sentiments, complete with emoticons. When the birthday girl texts her boyfriend to see if he's nearby, she's met with radio silence. Her boyfriend has been texting while driving, and he's been in a terrible accident, illustrated by the pair's text conversation shattering to the bottom of the screen. See it here. "DNT TXT & DRV" closes the video, along with the #thumbsup hashtag. RPA created the campaign.

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