Marketing Start-up Beckon Raises $8 Million, Ups Product Development

Marketing analytics startup Beckon on Thursday announced closing $8 million in a first-round funding led by Canaan Partners. August Capital, which previously led the company’s $2 million seed round, also participated.

San Mateo, Calif.-based Beckon plans to use the capital to accelerate product development.
 
The company’s platform is designed to give companies a single-dashboard for viewing marketing data, including spending, interaction metrics, brand equity and lead-generation. To do that, it pulls in information from APIs and data warehouses, as well as internal reports, Excel spreadsheets, agency PDFs, email and other documents.
 
Beckon promises to take data and insights coming from all of those disparate sources, organize it into performance reports by region, product, marketing category, agency and other criteria a business wants to set up.

Converse, StubHub, Union Bank and Nokia are among companies using Beckon to track marketing spend across channels.
 
Beckon co-founder and CEO Jennifer Zeszut sold her last start-up, Scout Labs, to Lithium Technologies for $22.5 million in 2010. The company’s staff includes veterans of both of those companies, as well as Razorfish.

In connection with the financing, Canaan Partners will take a seat on the Beckon board.
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