by Nov 22, 2004, 12:00 AM
Euro RSCG Worldwide New York and Grupo Gallegos Long Beach have been named U.S. agencies of record for the Dos Equis and Tecate brands respectively. Euro RSCG Worldwide will provide marketing strategy and creative execution for a new campaign. The agency bested Merkley & Partners, Fallon, TBWA/Chiat/Day, and Crispin Porter for the win. The account was previously held by McCann Erickson New York. Grupo Gallegos will handle Hispanic strategic planning, creative advertising, media planning, and buying responsibilities. Additionally, MediaVest USA was awarded media buying and planning for the Dos Equis Brand. Spending was not revealed.