Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company that ties online ads to offline sales.
Salesforce ExactTarget Marketing Cloud users will have access to Datalogix’s offline consumer spending data, which, according to Datalogix, is nothing small. The company claims to have data on $1 trillion worth of offline transactions.
The partnership also gives Salesforce users additional targeting data for online ads. The ExactTarget Marketing Cloud already houses CRM data based on customer engagement across email, mobile, social and display, per a release.