NEW! Leo Messi Or Lay's Potato Chips: Which Is More Popular?

laysLay’s chips has launched a global ad campaign starring global superstar soccer player Leo Messi. In it, Messi walks the streets of Brazil eating a full-sized bag of Lay's. He is stopped constantly by fans, who are taking countless selfies with the soccer star. Messi soon realizes that his bag of chips is empty; the fans wanted more than just a picture. This forces Messi to approach a tourist eating Lay's and ask her for a picture. Watch it here, created by BBDO. The campaign will run in more than 60 countries around the world.

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