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Publishers Can Use Programmatic To Regain Power

  • ClickZ, Friday, April 18, 2014 12:09 PM

ClickZ has posted an article written by Maja Millicevic, VP of demand partnerships at sovrn, exploring why some reluctance remains amongst publishers when it comes to embracing programmatic.

She writes that the programmatic tools available today “can be used to put the power back in [publishers’] hands so that [they] control what [they] are willing to accept from advertisers and at what rates.”

Read the whole story at ClickZ »

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