It takes major support to combat allergies. Sanofi’s consumer healthcare division Chattem Inc. is introducing a new campaign to support its over-the-counter (OTC) allergy medication brand, Nasacort Allergy 24HR Nasal Spray.
The marketer is working with Ferrara and Company (advertising), KWG (media Planning), Medicus Life Brands (professional Communications), Saatchi & Saatchi Wellness (Digital), Cohn & Wolfe (PR) and Mars (in-store integrations) on the campaign.
Nasacort Allergy 24HR is the first and only medicine in its class to be available at full prescription strength without the need for a prescription, according to the marketer.
The company has also named Nancy Lieberman, the first woman to play in a men's professional basketball league, and who is also a coach and mom, as brand ambassador aligned with the “Full Cort Press” campaign.
Lieberman's multifaceted background offers multiple points of connection for consumers, the company said. Some may relate to her role as a parent, while others may relate to her professional background. To that end, one creative highlights Lieberman's basketball background by illustrating how the medication works via coaching diagrams.
Media includes 30-second TV spots, print ads, online and social media presence.
First approved as a prescription medication in 1996, Nasacort Allergy 24HR received approval from the U.S. Food and Drug Administration to switch from prescription to OTC on Oct. 11, 2013. It became available for retail sale in February.