Around the Net
Commentary
Where Programmatic And Native Intersect
- Marketing Land, Monday, April 21, 2014 12:18 PM
Marketing Land has posted an article written by James Green, CEO of Magnetic, explaining “how content and data-driven marketing can co-exist,” namely through “programmatic native.”
"Where programmatic and native are most likely to intersect is through programmatic premium, where publishers and marketers may be able to combine each of their strengths, instead of separating the two, and offer high quality content, enhanced relevancy and unobtrusive advertisements at scale,” Green reasons.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.