Around the Net
ExactTarget Partners With Datalogix For Measurement Tools
- Destination CRM, Monday, April 21, 2014 5:08 PM
The ExactTarget Marketing Cloud from salesforce.com has formed a partnership with Datalogix in order to expand its measurement tools for sales and advertising campaigns. The new alliance will allow marketers to access Datalogix's $1 trillion in offline consumer spending data within the ExactTarget Marketing Cloud's Social.com and Active Audiences advertising platforms.
