Around the Net
Burt's Bees Invades Calendar Software
- The New York Times, Tuesday, April 22, 2014 9:30 AM
While it may seem that advertising is everywhere, one place marketers have not infiltrated is the popular calendar software on computers, smartphones and tablets. But now, in what Burt’s Bees says is a marketing first, the natural personal care brand is introducing promotional messages that will appear as appointments in electronic calendars like those by Microsoft, Apple, Google and Yahoo.
